If you’re based in Europe and planning to order a new Tesla Model S or Model X, you might be in for a surprise. Without much fanfare, Tesla has removed the ability to customize and place new orders for its flagship EVs on its European websites.
Where customers once had access to a detailed configurator allowing them to select paint colors, wheels, interior options, and powertrains they’re now redirected to an “Explore Inventory” page. This change affects key markets including Germany, the UK, Norway, and France, suggesting a strategic shift toward clearing available stock rather than processing new builds.
Tesla has yet to explain why it stopped new Model S and Model X orders in Europe, but the unexpected move has led to growing speculation. While there could be several contributing factors, the most likely explanation comes down to demand or the lack of it.
Once flagship symbols of Tesla’s electric revolution, the Model S and X now account for only a sliver of the company’s global sales. Over 373,000 Model 3 and Model Y vehicles were delivered globally by Tesla in Q2 of this year, highlighting their continued dominance. By contrast, the Model S and X were lumped into the “Other” category with the Cybertruck, totaling just 10,394 units combined.
The contrast is even more striking in Europe. In Germany Europe’s largest auto market just 58 new Model S sedans and 59 Model X SUVs were registered during the first half of the year. Meanwhile, the more affordable Model Y saw 6,305 registrations in the same period. When your high-end models are being outsold more than 50 to 1, it’s easy to see why a company focused on scaling production might pivot its strategy.
At the moment, it’s unclear what lies ahead for Tesla’s premium Model S and Model X in the European market. The pause in new orders might simply be a short-term strategy to sell off remaining inventory of older, pre-refresh models before rolling out updated likely more expensive versions. However, considering the exceptionally low sales numbers, there’s also a real possibility that Tesla could be stepping back permanently from markets where the Model 3 and Model Y clearly dominate its lineup.
What are your thoughts on Tesla pausing Model S and X orders in Europe do you think it’s just a temporary move or a sign of a long-term shift in strategy? Let us know in the comments below.
